Straight out: I am a Fuji Guy. The reasons therefor are a few.
I don’t want to limit myself on what I want to shoot. I need a camera that can do it all. Something I can take with me on a 6 hour long hike to the top of a mountain in the morning, throw in my bag for a spontaneous trip in the afternoon and take with me for an evening trip to the city to shoot some street photography. All this without carrying a huge DLSR with me.
Design? To each their own. For me Fujifilm cameras are one of the most pleasing cameras to look at. I love their timeless aestethics and their ergonomics. The camera itself feels so good, I take it in my hand several times during a day without any intention of shooting. I take it with me wherever I go. This excitement leads directly into shooting more. And for me, that is one of the most important things when it comes to photography.